Transforming Strategy to 
Revenue 

  1. Creating Strategies
  2. Increasing Efficiency
  3. Optimizing Revenue
  4. Executing Successfully
  5. Transforming Business

About Us

Dragonfly Hospitality Resources is dedicated to hospitality. Our boutique firm provides consulting and advisory services exclusively to hospitality companies. Our network of consultants has expertise in five disciplines: revenue management, distribution, sales & marketing, reservation sales and technology. 

From unit level tactics to corporate strategy, let us be an extension of your team. Our company is hands on, collaborative and practical in our approach. We create actionable deliverables that, when implemented, increase revenue, streamline processes and improve results.

Caryl Helsel, President & CEO,  directs each engagement personally, ensuring quality deliverables and expert advice.  Contact us today to receive your customized proposal.

Recommendations for Dragonfly Team

  1. I had the pleasure and fortune to work with Caryl during my tenure at Kimpton. I thank Caryl for being my catalyst and sounding board to many of my industry initiatives. By example, Caryl has been the hallmark of quality work and person. Her operating standards are superior. Caryl has always approached her work with the best balance of discipline, quality, and integrity ... I have never known Caryl to compromise her intended results for the sake of convenience. I'd be delighted to recommend Caryl to any organization.
    Jimmy Suh, Chief Revenue Officer, Standard Hotels
    Jimmy Suh, Chief Revenue Officer, Standard Hotels
  2. Caryl and I have known each other for over ten years. We have worked together in a few different guises; business partners, client services, consulting and as President of HEDNA. Highly professional, engaged, focused on delivering results, collaborative and forward thinking are all great qualities in an individual -- and Caryl has always displayed these in my dealings with her, along with a passion and dedication for whatever she turns her hand at.
    Jane Lewis, VP, Strategic Relationship Management, American Express Global Business Travel
    Jane Lewis, VP, Strategic Relationship Management, American Express Global Business Travel
  3. Caryl is an amazing and thoughtful leader. Under her direction our company was able to realize incredible growth in our interactive bookings including a 13% increase in website conversions YOY. She is great to work for because she gives very clear direction and is also compassionate. She is driven to achieve success for the company and success for her employees in advancing their careers. I am fortunate to have learned many strategies from her and feel that she has helped me to advance my career.
    Maresa Thompson, Senior Communications & Creative Director, Heritage Hotels & Resorts
    Maresa Thompson, Senior Communications & Creative Director, Heritage Hotels & Resorts
  4. I am one of Caryl's biggest fans. I have worked with her on a number of projects and have recommended her to many industry clients and colleagues in need of expertise in CRS, PMS and operational matters. She is meticulous, professional, knowledgeable and a hard worker, never quitting until the job is done right. She goes all out to make sure whatever she does is completed on time, on budget and within the framework required. Her knowledge of industry standards and expectations is wide and varied, making her a valuable asset. I highly recommend her.
    Evelyne Oreskovich, President & CEO, Hospitality E Resources
    Evelyne Oreskovich, President & CEO, Hospitality E Resources
  5. As an industry colleague, I've know Caryl for over a decade in a variety of roles and the thing that she consistently brings to the table is a business and opportunity perspective as it relates to the complex world of reservation processing and distribution. She has seen this aspect of the industry (distribution and electronic marketing) from a variety of perspective (hotels, reservation service provider, consultant) which definitely benefits those organizations that tap into her experience.
    Doug Carr, Executive Director Distribution, FRHI
    Doug Carr, Executive Director Distribution, FRHI
  6. I have worked with Caryl in several capacities during my career and have always found her to be extremely professional. We have worked through issues in a provider-customer relationship, we have worked together with HEDNA and we have worked together in her consulting role. She is extremely responsive, diligent and successful and I would strongly recommend Caryl for any role in which she is qualified.
    Keith Cotton, SVP Global Business, DerbySoft
    Keith Cotton, SVP Global Business, DerbySoft
  7. Caryl is a revenue management genius! I had the pleasure and honor of working for Caryl at TravelClick. Her deep understanding of the distribution landscape allowed her to take the VP of Demand & Distribution role to the next level! Caryl was responsible for the growth and expansion of all of TravelClick’s distribution partnerships. She was able to secure global preferred partnership terms with some of the top companies in the industry on behalf of our independent hotels, that has never before been done. She is creative, tactical and a true leader.
    Nicole Walsh, Strategic Partner Manager, Google
    Nicole Walsh, Strategic Partner Manager, Google
  8. Over the past several years I have had the privilege to work for Caryl, she is a strategic revenue genius. Her knowledge and willingness to share her craft is to be commended, Caryl's skills are acknowledged by revenue leaders across the industry. Beyond the talents she possess Caryl is a leader that understands the importance of leading from the heart and the benefit of of this quality on the organizations she leads.
    Carol Peach, Sales & Marketing Executive
    Carol Peach, Sales & Marketing Executive
  9. Caryl has more energy and enthusiasm for getting the job done than most people I know! Her dedication and no-fail attitude allows her to execute on even the most challenging initiatives. She is a well-known strategist and deserves her stellar reputation for innovation, but I think it's her ability to deliver on those strategies that really sets her apart.
    Tammy Peter, Vice President Hotel Marketing Services, Wyndham Hotel Group
    Tammy Peter, Vice President Hotel Marketing Services, Wyndham Hotel Group
  10. Alise never ceases to achieve optimal revenue performance for the large portfolio of hotels under her management. While balancing multiple large projects, Alise remains confident in creating and executing strategy that enables her team to effectively optimize revenue performance through not only central distribution channels but also at the property level. Her expertise in her field is outstanding.
    Ted Schweitzer, SVP Digital Commerce & Media, LQ Management LLC
    Ted Schweitzer, SVP Digital Commerce & Media, LQ Management LLC
  11. Erica's work is sincere and driven. I have had the honour of working with Erica on the Hotel Electronic Distribution Network Association's Board of Directors. She has provided incredible enthusiasm of moving the association forward and has enriched our efforts, particularly in the area of education. We are all thankful for her work.
    Edward Perry, Head of Partnerships, Americas, HRS
    Edward Perry, Head of Partnerships, Americas, HRS
  12. I have worked with Erica for several years with Kimpton. Her dedication to her work, attention to detail, and constant need to learn more makes her a great asset to our team. I always have confidence that if Erica is responsible for a task or process, it will be completed correctly and on time, every time.
    Jason McCormick, Regional Director of Revenue Management, Stout Street Hospitality
    Jason McCormick, Regional Director of Revenue Management, Stout Street Hospitality
  13. Erica a focused and dedicated person to work with. She remains committed to success no matter the level of detail. I admire her work ethic and level of input. I consider her to be a valuable consultant on business matters when my team needs to reach out for non-technical advice. She is funny and focused at the same time.
    Chuck Coveleski, CEO & Founder, Soluna Solutions, Inc.
    Chuck Coveleski, CEO & Founder, Soluna Solutions, Inc.
  14. There are many who have worked with Alise in hospitality that would say she is one of the brightest and most successful revenue management executives in the industry. And its true. Yet, Alise is one of the brightest, most well rounded business minds and leaders I've ever witnessed. She's a highly accomplished problem solver, innovator and practitioner that could lead any organization of any size and purpose. And best of all she leads with a smile and by example, which a lot of "leaders" are incapable of. Alise is the ultimate ninja business leader that will continue to achieve high levels of success for herself, and those around her.
    Jerod Curley, SVP WW Strategic Sales & Partnerships, Saviynt, Inc.
    Jerod Curley, SVP WW Strategic Sales & Partnerships, Saviynt, Inc.
  15. When it comes to revenue management, I can say Alise built a great team at LaQuinta. Every revenue manager I worked with (5 over a 12 year period) was extremely knowledgeable, supportive, and responsive. It was a collaborative effort with Operations that made us so successful. Alise was at the center of it all. She built that team and the supportive culture that they embraced.
    Jay Wolfe, VP of Operations, Paragon Hotel Company
    Jay Wolfe, VP of Operations, Paragon Hotel Company
  16. Alise is one of the bright stars of the hotel industry and especially in Revenue Management. Her concepts drove large revenue gains for her company and she also created a new profit center by leveraging her expertise to franchises. Alise has the ability to quickly learn where the "pain points" are in a hotel company's revenue strategy.
    John D Owens, Head of Travel & Hospitality and Vice President, Infogain
    John D Owens, Head of Travel & Hospitality and Vice President, Infogain

“Without strategy, execution is aimless. Without execution, strategy is useless."
Morris Chang